There’s a classic Betty Crocker (packet cake mix) Marketing story where the product was a flop for as long as the 1950’s housewives only had to add water, but the product sold well after General Mills scrambled to tweak the recipe, now requiring the housewives to add an egg.
It’s a tale about how engaged we need to be to feel authentic.
The thing in disguise inside the story.... is how it’s a mistake to underestimate convenience.
One of our customers recently asked whether we could supply an assembled 52 main wheel & tire.
We offered him two prices.
One was a ‘pick it up off the floor, wipe it off and ship it ‘ price, the second: a new inner tube, unused recapped tire, balanced, with a new brake drum installed, new bearings and felts.
A bolt-on solution.
He bought the second - (and now you can too. We’ll even buy back your core.)
Why this is such a good idea, is that some of us....just want to go fly.
No disrespect for the purists that have done enough Yak tire balancing, that they know it won’t be a morning-long chore.
Nor for those who decided to switch out worn original Russian bearing races with locally sourced American-made ones only to find out they are a tiny bit wider and the axle tab washer won’t engage anymore.
It’s also no foul to admit you really don’t know how many times that brake drum has been turned before.
What’s you do know is that:
Save those finely-honed maintenance skills for when your Yak buddy two hangars down pulls his air spider apart ‘just to have a look’...then wanders over to ask whether you happen to know how it all goes back together?
John flies out of KSEE whenever he can scrape together a few bucks to fill the tanks